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Alberta beef producers say they're ahead of the curve as consumers look for sustainable meat

Alberta beef producers say they're ahead of the curve as consumers look for sustainable meat

'What we've done is address their concerns around the environment, animal welfare, sustainability and quality'.

Calls to consume less meat to protect the environment have some ranchers in Alberta turning their focus to more sustainable meat production.

It's one of the big topics in Calgary this week at the Canadian Beef Industry Conference.

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