Determination the crucial ingredient to TK Ranch’s success

The challenges and hardships encountered by the pioneers in the short grass prairie of central Alberta are difficult for us in modern day agriculture to fathom. But the direct marketing storyline for Dylan and Colleen Biggs of TK Ranch near Coronation, Alta., has distinct parallels. Overcoming adversity, challenges beyond one’s control and constant change are just some of them.

“Tenacity is a really, really important part of direct marketing,” says Biggs.

The ranch is located in the northern fescue grasslands of east central Alberta. It was started by Dylan’s father, Tom, in 1956. Tom passed away last year, but today Colleen and Dylan’s daughter, Jocelyn, and her husband are also on the ranch and manage the outdoor pigs and laying hens. Their other daughter, Julia, manages the abattoir.

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